You can submit to Turnitin before 2ndMay if you wish to check your familiarisation score.  You can then resubmit which will overwrite any earlier submission. I will only access the files after 9am on 2ndMay.

Late submission will be subject to the penalties scale set out in the Academic Regulations and the MIP.

The Assignment accounts for 70% of the overall module score.  The word limit guide is 3000 words but no penalty will be imposed if your word count is higher than this.

Learning Outcomes tested in this assignment:

  1. Understand the core concepts of mainstream Economics
  2. Use micro-theories to form an understanding of the macro-environment
  3. Appreciate the role and importance of government and financial institutions
  4. Formulate rational, informed opinions on economic issues

You have been allocated a company from the FTSE 100 list as at 12th December 2019, the date of the last General Election in the UK.  The allocation list is available in the AC1006 Blackboard space in the Assignments folder, together with a copy of this Assignment brief.You are not permitted to select a different company to analyse.

You are required to:

a)Identify what market(s) your company operates in and which market structure it most resembles (Perfect Competition, Monopolistic Competition, Oligopoly, Monopoly) and why.

b)Explain the key factors that affect quantities demanded in one of those markets.

c)For their most significant customers, evaluate the factors that would affect their price elasticity and conclude whether you think demand is price elastic or inelastic in this market.

d)Tabulate how the company’s share price has changed on a monthly basis over the past 3 years, and compare the share price with the company’s reported annual profits over the same period.

e)Using this analysis suggest some microeconomic and macroeconomic factors that could potentially have affected this share price and profits.

On the next page there is a summary of the Top Priorities of the two main parties in the 2019 General Election.

You are required to:

f)Select 3 policies from either list and

i.Evaluate the potential impact on the UK macroeconomic environment over the coming years

ii.Evluate the potential impact on your allocated company’s performance and market sector overall

iii.Suggest an alternative policy that you think would have been more effective from an economic perspective.

Please note:

i)To achieve good marks your assignment should show evidence of research, original thinking and clear personal opinions;

ii)10 marks are available for the quality of English and proper referencing according to the Harvard method (where relevant);

 
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