Looking for help with an assignment? Connect with an assignment Expert Now!

How does this reflect upon the international development sector as a whole?

To illustrate and exemplify the relationship between power and representation in development critique, this section analyses a television commercial for a major international non-governmental organization. The advert starts by showing a poverty-stricken girl, emaciated, gaunt, with a distant glazed look on her face. The narrator, an English male, reads

Asha would ask you something if she could. She’d ask you to save her life, but she’s too exhausted. She’s starving. She’d look you in the eye; she’d ask again if she thought someone, somewhere had the heart to help.

Over footage of other starving children, accompanied by a slow, melancholy piano, the narrator continues:

Please, help a child like Asha right now. We know what it takes to save a child’s life. The solutions are simple, but we need your help . . . Asha can’t ask you, but we can. Please will you stop children dying?

While Asha’s story provokes feelings of pity, compassion and perhaps anger, disgust or guilt, these immediate reactions obscure deeper critical inquiry. The advert describes Asha’s plight in great detail, but it leaves many other questions unanswered. First, where does Asha live? To many viewers, Asha’s surroundings and skin colour suggest somewhere in Africa, but by leaving this unstated the advert places her in a vague, stereotypical Third World context. Second, why is she starving? Is it due to political oppression, or perhaps fluctuations in food prices caused by global markets? By not addressing this, the advert suggests this condition is an intrinsic or inevitable feature of living conditions in the ‘Third World’. Even Asha’s name raises certain questions: would the advert have the same impact if she were called Susan or Jennifer?

What is clear is that Asha’s life is deficient, even pitiable in nearly every respect, but everything else is vague and unstated. Furthermore, the audience is continually reminded that Asha cannot speak for herself; instead, we must rely on the narrator to describe her plight. Thus, in this relationship the narrator (and by extension the development organization), hold all the power: they are able to put forward a representation that is remarkably one-sided: poverty is focused upon to the exclusion of all else.

Through this advert, one clearly sees the issues raised by poststructuralists such as Escobar (1995). Representation is asymmetric: the object of development (Asha) is represented by the narrator, who grounds his authority in knowledge (‘We know what it takes to save a child’s life’). As Trudell (2009) notes, the primary feature of the development discourse is deficiency, often to the exclusion of all else. Thus, Asha is described only in terms of her problems and deficits. According to poststructuralists, the claim to save children like Asha is ultimately bankrupt; instead the concept of development is used as a guide to perpetuate a relationship of power and control.

To illustrate and exemplify the relationship between power and representation in development critique, this section analyses a television commercial for a major international non-governmental organization. The advert starts by showing a poverty-stricken girl, emaciated, gaunt, with a distant glazed look on her face. The narrator, an English male, reads

Asha would ask you something if she could. She’d ask you to save her life, but she’s too exhausted. She’s starving. She’d look you in the eye; she’d ask again if she thought someone, somewhere had the heart to help.

Over footage of other starving children, accompanied by a slow, melancholy piano, the narrator continues:

Please, help a child like Asha right now. We know what it takes to save a child’s life. The solutions are simple, but we need your help . . . Asha can’t ask you, but we can. Please will you stop children dying?

While Asha’s story provokes feelings of pity, compassion and perhaps anger, disgust or guilt, these immediate reactions obscure deeper critical inquiry. The advert describes Asha’s plight in great detail, but it leaves many other questions unanswered. First, where does Asha live? To many viewers, Asha’s surroundings and skin colour suggest somewhere in Africa, but by leaving this unstated the advert places her in a vague, stereotypical Third World context. Second, why is she starving? Is it due to political oppression, or perhaps fluctuations in food prices caused by global markets? By not addressing this, the advert suggests this condition is an intrinsic or inevitable feature of living conditions in the ‘Third World’. Even Asha’s name raises certain questions: would the advert have the same impact if she were called Susan or Jennifer?

What is clear is that Asha’s life is deficient, even pitiable in nearly every respect, but everything else is vague and unstated. Furthermore, the audience is continually reminded that Asha cannot speak for herself; instead, we must rely on the narrator to describe her plight. Thus, in this relationship the narrator (and by extension the development organization), hold all the power: they are able to put forward a representation that is remarkably one-sided: poverty is focused upon to the exclusion of all else.

Through this advert, one clearly sees the issues raised by poststructuralists such as Escobar (1995). Representation is asymmetric: the object of development (Asha) is represented by the narrator, who grounds his authority in knowledge (‘We know what it takes to save a child’s life’). As Trudell (2009) notes, the primary feature of the development discourse is deficiency, often to the exclusion of all else. Thus, Asha is described only in terms of her problems and deficits. According to poststructuralists, the claim to save children like Asha is ultimately bankrupt; instead the concept of development is used as a guide to perpetuate a relationship of power and control.

How are issues of poverty and development portrayed in the media? How does this reflect upon the international development sector as a whole?

How does this reflect upon the international development sector as a whole?

Get a Quick Quote

Approximately 250 words
Total price (USD) $: 10.99

Pressed for time on your upcoming paper? We can help!

Bored with homework

Reviews from Clients who Ordered from Our Website

Client: 3425

Ive submitted over 30 assignments from this website and gotten an average of 3.8 G.P.A.

Client: 2516

Juggling school with family and work has always been hectic but this website made it easy to do my studies and work while raising my 3 year old girl.

Client: 3516

Great customer service and quality work delivered on time!

Client: 2718

Client: 7384

Client: 8291

Client: 162

Client: 827

They delivered a professional and well written Resume for me. Reccommend

Why Us?

Privacy

Your personal and payment details are safe with us. Our website uses secure encryption for all orders. We guarantee not to share your details with any third parties.

Flexible Pricing

We offer great discounts and flexible pricing tailored to your needs. Additionally, we provide offers for orders above 30 pages and returning customer.

Originality

Our Professional Team of Writers have great experience and writing techniques to provide you with Quality Non-plagiarized work.

Customer Support

Our Customer Support and Professional Team of Writers are always available to help you anytime. Our Team  of writers are also available to take care of your writing needs 24/7 Live Chat is available 24/7 

How it Works

Step1: Provide Instructions

 

Provide detailed instructions including deadline for your paper and any additional information

Step 2: Pay & Assign Writer

 

Complete payment through our safe checkout and wait for your order to be assigned to suitable writer

Final Step: Download & Review

 

Download & Review your paper. You may request revision if anything is not satisfactory and rate the writer.