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Mystic Monk Coffee: A Case Study

Mystic Monk Coffee: A Case Study.

Mystic Monk Coffee

A Case Study

Purpose of Case Analysis

The purpose is not to cause you to search the Internet to discover what the company actually did but, rather, to enhance your skills in sizing up situations and developing your managerial judgment about what needs to be done and how to do it.

The aim of case analysis is for you to become actively engaged in diagnosing the business issues and managerial problems posed in the case, to propose workable solutions, and to explain and defend your assessments—this is how cases provide you with meaningful practice at being a manager.

Case Structure

Size up the current situation

Conduct analysis

Identify the issues (strategic in nature)

Make recommendations based on solid analysis

Every issue have to have recommendation and analysis.


Use tools from text

Conduct outside research



Helpful Hints

Current Situation


Issues identified




Keep opinion out of the current situation.

Analysis – easy to do what you know so try to stretch yourself

Issues are your opinion but they are based on the facts of the case


This section is based on your opinion – but only how it relates to the issues that you identified

No personal opinion for current situation, analysis and issues identified.




Winning Strategy

(1) Does the strategy fit the company’s situation?

(2) Is the strategy building competitive advantage?

(3) Is the strategy improving the company’s performance?

More Hints

Difference between vision, mission, strategy

Vision – what do we aspire to be

Mission – who are we, what do we do, and how are we unique

Strategy – how are we going to accomplish our objectives


Avoid using your opinions in the situation, issue identification, and analysis section, i.e.

“In order to make the strategy a money-maker they need to increase demand to the full capacity of there current assets”

“My analysis shows that they are making money”

“I think they should keep doing things as they are and lower their expectations for their vision”



Avoid showing Ratios but without comparative figures, i.e.

COGS (30%)

GP (48%)

NP (17%)

Avoid terrible recommendations

“The company should cut down its expenses”

“The company should increase its marketing expenses”

“The company should try to increase their sales”





Internal analysis starts with sales, costs, and profits.

When presenting numbers, make sure to state if it is per day, per month, per year?

Can’t increase profits without increasing sales or reducing costs.

Always start with the company’s vision and mission when making recommendations to make sure it fits the model.

Provide an ROI for each recommendation.




Look across functions for your analysis and recommendations. Also, you can not recommend anything they ended up actually doing

Analyze using the following:


One issue can be come from W&T,

One Recommendation from O.

Strategic Fit

Ratio analysis

Porter’s five forces

Winning strategy tests – Fit, Competitive, Performance

Conduct some outside research – Yahoo Finance



Mystic Monk Coffee: A Case Study

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