Mystic Monk Coffee: A Case Study.
Mystic Monk Coffee
A Case Study
Purpose of Case Analysis
The purpose is not to cause you to search the Internet to discover what the company actually did but, rather, to enhance your skills in sizing up situations and developing your managerial judgment about what needs to be done and how to do it.
The aim of case analysis is for you to become actively engaged in diagnosing the business issues and managerial problems posed in the case, to propose workable solutions, and to explain and defend your assessments—this is how cases provide you with meaningful practice at being a manager.
Size up the current situation
Identify the issues (strategic in nature)
Make recommendations based on solid analysis
Every issue have to have recommendation and analysis.
Use tools from text
Conduct outside research
Keep opinion out of the current situation.
Analysis – easy to do what you know so try to stretch yourself
Issues are your opinion but they are based on the facts of the case
This section is based on your opinion – but only how it relates to the issues that you identified
No personal opinion for current situation, analysis and issues identified.
(1) Does the strategy fit the company’s situation?
(2) Is the strategy building competitive advantage?
(3) Is the strategy improving the company’s performance?
Difference between vision, mission, strategy
Vision – what do we aspire to be
Mission – who are we, what do we do, and how are we unique
Strategy – how are we going to accomplish our objectives
Avoid using your opinions in the situation, issue identification, and analysis section, i.e.
“In order to make the strategy a money-maker they need to increase demand to the full capacity of there current assets”
“My analysis shows that they are making money”
“I think they should keep doing things as they are and lower their expectations for their vision”
Avoid showing Ratios but without comparative figures, i.e.
Avoid terrible recommendations
“The company should cut down its expenses”
“The company should increase its marketing expenses”
“The company should try to increase their sales”
Internal analysis starts with sales, costs, and profits.
When presenting numbers, make sure to state if it is per day, per month, per year?
Can’t increase profits without increasing sales or reducing costs.
Always start with the company’s vision and mission when making recommendations to make sure it fits the model.
Provide an ROI for each recommendation.
Look across functions for your analysis and recommendations. Also, you can not recommend anything they ended up actually doing
Analyze using the following:
One issue can be come from W&T,
One Recommendation from O.
Porter’s five forces
Winning strategy tests – Fit, Competitive, Performance
Conduct some outside research – Yahoo Finance